{"product_id":"base-blonde-shampoo-1","title":"Base Blonde Shampoo","description":"\u003ch2\u003eBlonde Shampoo for Brassy Blonde, Highlighted and Grey Hair\u003c\/h2\u003e\n\u003cp\u003eKeep your blonde looking fresh, bright and beautifully cared for with Base Blonde ++ Shampoo. This moisturising violet toning shampoo uses added neutralising violet pigments to help counteract unwanted yellow and brassy tones in blonde, highlighted and grey hair.\u003c\/p\u003e\n\u003cp\u003ePowered by the unique BASE Complex, it helps strengthen hair from UV damage while supporting longer-lasting colour vibrancy and shine. The result? A cleaner, cooler blonde finish that feels soft, glossy and confidently refreshed.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Love This\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps tone unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eAdds vibrancy and shine to blonde, highlighted and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps protect against colour fade\u003c\/li\u003e\n\u003cli\u003eSupports hair strength against UV damage\u003c\/li\u003e\n\u003cli\u003eGentle enough for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eMade with Care\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSLS\/SLES-Free\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003cli\u003eHair Extension Friendly\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor blonde that looks sassy, polished and never brassy.\u003c\/p\u003e\n\u003cp\u003e300ml\u003c\/p\u003e","brand":"Base","offers":[{"title":"300ml","offer_id":43784685092931,"sku":null,"price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/7110\/1999\/files\/BASEBLONDE_SHAMPOO300ml.webp?v=1745157786","url":"https:\/\/haircaresuperstore.com.au\/products\/base-blonde-shampoo-1","provider":"Haircare Superstore","version":"1.0","type":"link"}