The best purple shampoo for blondes

The best purple shampoo for blondes - Haircare Superstore


Banish brassy hair and bring your blonde back to life

Blonde hair gone brassy? It happens. So much so, there’s an entire range of blonde shampoos dedicated to reducing brassiness and reviving blonde hair.

Maintaining your blonde locks between salon visits is actually a necessity. Everyday exposure to the sun and heat styling tools, as well as swimming (hello Summer beach days!) effect your blonde hair, turning it yellow. The warm undertones of your hair are exposed and need to be neutralised by purple shampoo to get your beautiful blonde back.

But, why purple?

Well, purple and yellow are complementary colours – they sit opposite each other on the colour wheel. Purple shampoo contains purple pigments which sit on the cuticle and counteract yellow tones in blonde hair, correcting the colour and maintaining your platinum or silver shade. Purple shampoo also works well on brunettes who have blonde highlights to maintain their colour.

The good news is that keeping your blonde locks bright and beautiful is achievable with the best purple shampoos. And using the right blonde products can even help to space out your colour appointments. It’s a win-win.



Best purple shampoos for brassy hair

If your blonde hair has strong yellow, gold, or brassy tones, you’ll need a stronger toning cleanser to match.

The NAK Platinum Blonde Anti-Yellow Shampoo is a strong cleanser, while the NAK Blonde Plus Shampoo is the mid-range toner. Both use concentrated blue-violet pigments to eliminate strong yellow and brassy reflects, creating cool, platinum silver reflects. These products are suitable for natural blondes, pre-lightened blonde, and grey hair. They contain anti-yellow toning actives, vitamin B5 and benzophenone-4 and are all enriched with their vegan complex of coconut oil, aloe vera, hydrolysed rice protein and pear extract.

milk_shake Silver Shine Shampoo uses the restructuring benefits of milk protein, vitamin-rich blueberries, and violet pigment to brighten and neutralise unwanted yellow tones in blonde or grey hair.

Best lighter toning purple shampoos

Sometimes you just need to reduce slight brassiness in your blonde hair. A lighter toning purple shampoo is ideal for this.

NAK’s lighter end of the range is the NAK Blonde Shampoo, which uses violet pigments to gently tone pale yellow, gold or brassy reflects. It still contains the anti-yellow toning actives and all the nourishing vegan complex ingredients of the stronger end of the range but is perfect for a lower-level tone.

The milk_shake Silver Shine Light Shampoo has 50% less violet pigment compared to the original (above), making this one ideal to neutralise unwanted yellow or brassy tones moderately. Still drawing on the benefits of milk protein and berry extracts, the more moderate pigmentation is ideal for those who want a balanced, cool blonde.

Gentle cleansing purple shampoos

If you’re looking for ongoing maintenance of your blonde hair, try a gentle cleansing purple shampoo.

muk Blonde Toning Shampoo gently cleanses and nourishes while it reduces brassy yellow tones in blonde hair. It’s ideal for all hair types, including blonde, grey and white.

To protect and enhance the life of your colour, try Hi Lift TrueBlonde Zero Yellow Pure Silver Shampoo. This one uses naturally derived ingredients to hydrate and strengthen your hair while eliminating unwanted yellow and brassy tones.


How to use purple shampoo on blonde hair

Most purple shampoos can sub into your routine like a standard shampoo. That is, lather, rinse and repeat if desired. Some are recommended to leave in your hair for around five minutes, but do check, because prolonged exposure can stain your hair or skin.



How often should you use purple shampoo

It’s recommended to only use purple shampoos once per week, and if you do need to use a higher strength toning shampoo, it’s ideal to alternate uses with a lighter one.

For extra love and care, follow your purple shampoo with a conditioner designed for blonde hair, like the NAK Blonde Conditioner, which provides hydration and sunscreen for prolonged protection.


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