Today, Haircare Superstore is focused on educating women through every season of their hair journey, while creating thoughtfully paired haircare bundles designed around real needs and real lives, using only Australian-owned, salon-quality brands. Everything we offer is designed to make your hair routine feel simpler, clearer, and more supportive.

Choosing to support only Australian-owned brands is a decision we’ve made with intention and heart. As a small Aussie family business ourselves, we understand how much local support matters — not just for jobs and industry, but for the people behind the brands.

We work with Australian founders who share our values around quality, care, and doing business responsibly. Brands that are close to the communities they serve, accountable for what they create, and invested in making products that genuinely work — not just look good on a shelf.

Keeping our supply chain closer to home also allows us to be more mindful about sustainability and impact. Fewer hands, fewer unnecessary kilometres, and greater transparency mean we can stand behind every product we stock with confidence.

Supporting Australian-owned brands isn’t a trend for us. It’s a reflection of who we are, what we value, and the kind of business we want to be part of.

Behind the scenes, we are grounded in values that extend beyond hair. We're genuinely committed to mental health awareness, sustainability, and community support through volunteering, local donations, and the everyday decisions we make about what and who this business supports. These values aren’t marketing tactics. They’re part of how we live, and how we run Haircare Superstore.

We believe hair care isn’t just about how you look. It’s about how you feel. It’s about confidence, self-worth, and small rituals of care in lives that are already full. We don’t believe you should have to choose between quality and ease, or between looking after yourself and looking after everyone else.

At its heart, Haircare Superstore exists to help women feel more like themselves again.

Not perfect. Not polished. Just supported, confident, and cared for by a brand that understands real life, because we're living it too.