milk shake Icy Blond Shampoo

Why use purple hair products on Blonde hair?

Using purple shampoo is a key step in helping dyed blonde hair look vibrant and fresh. Purple shampoo acts as a toner to get rid of brassy tones and return your hair to a cooler, salon-fresh blonde. After dying your hair blonde, your blonde hue may become brassy over time.

Blonde shampoos should only be used 2 - 3 washes to help keep yellow tones at bay. Leave it on for 2 - 5 minutes, so the purple pigment has time to do its job.

Use great hydrating hair products for all of your other wash days.

Check out our full range of blonde hair products

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